Beer label lettering & illustration

Jen Borror | Hoot Design Studio
Jen Borror | Hoot Design Studio
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    One of Sly Fox Brewing Co.'s longtime pub favorites, White Horse Witte, makes its gallant return to Eastern PA pubs and debuted in Pittsburgh. This beauty is available on draft and for the very first time, in cans! White Horse Witte is an elegant, unfiltered Belgian-style White Ale brewed with unmalted winter wheat. Soft and light in body, and delicately spiced with curacao orange peel and coriander. 

    Beer cans in brewery of Sly Fox Brewing Co.
    Beer Can label design with horse.
    Illustration of a horse head in a sketchy style.
    Romantic script lettering for beer label White Horse Witte.

    The color of the can represents the light mouth feel and easy drinkability of the beer. Working with a limited color palette allowed the artwork and hand lettering to come to life. You'll almost want to curl up with a romance novel in the stable with such an elegant can label! Horse lovers may just want to collect this equine art after finishing the beer! Hand lettering by Jeremy Friend. 

    Beer can label design for White Horse Witte
    Beer packaging design for 12 oz can.

    Hoot Design Studio

    Illustration • Branding • Label & Packaging Design

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    Email: Jen@hootdesignstudio.com

    Jen Borror | Hoot Design Studio
    Jen Borror | Hoot Design Studio
    Visually telling a story with custom illustration.
    Get in touch

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