The Client

MINDBODYJUICE, a Bermudian family-run cold press juice company, was conceptualized by Kim, the founder, with a focus on wellness and the healing power of plants. This venture emerged in response to a health crisis during the pandemic, highlighting the importance of nutritionally rich, plant-based options for health and recovery.

Brand Philosophy

At its core, MINDBODYJUICE is about nurturing health through nature. The brand employs cold press juicing to preserve the integrity of nutrients and enzymes in their juices. With a deep-rooted belief in sustainability, they prioritize local produce sourcing and use environmentally conscious packaging methods, including reusable glass bottles and eco-friendly cups.

Design Objective

The goal was to encapsulate MINDBODYJUICE's essence in its brand and label design: wholesome, community-centric, and eco-conscious. The design needed to be contemporary and inviting, targeting health-minded individuals while also celebrating the brand's unique Bermudian heritage.

Creative Approach

The design strategy aimed to reflect the equilibrium and vitality promoted by MINDBODYJUICE. A palette inspired by nature’s vibrancy and Bermuda’s tranquil ambiance was chosen. Each juice label showcases a distinct color linked to its flavor and bears the name of a Bermudian street, reinforcing community ties.

The labels blend a minimalist and modern aesthetic with engaging elements to create an inviting brand image. The packaging, emphasizing eco-friendliness with its glass bottles and sustainable design, prominently displays the brand's slogan: "Balance your Mind + Body with Earth's mineral-rich raw ingredients." This embodies MINDBODYJUICE's mission.

Outcome and Impact

The revamped design effectively elevates MINDBODYJUICE in the wellness market, especially in the niche of cold press juices. It appeals to both Bermudian locals and visitors, offering a glimpse into Bermuda's natural richness and a health-conscious lifestyle choice. The design does more than just lure customers; it educates and informs them about the brand's dedication to environmental stewardship and community health.