Lo & Behold Branding

Illustrator, 2023

I created a brand system for Lo & Behold events, an event planning company in San Francisco, CA. The brief expressed a desire for the brand to be fun, party oriented, and retro inspired. The disco ball was an important element. I selected fonts and colors inspired by 1970s disco fashion and design and developed a primary and secondary logomark. These designs are used across the brand website, social media, and printed items.