Team LT Logo And Merch

Illustrator, InDesign, Screen-, Pad-, and Offset Printing, 2018

A new personal training client needed a business logo as well as promotional products for marketing purposes. The brief was for a wraparound brand that would communicate transformation and toughness. As a woman-owned brand, they wanted the logo to be feminine but not too ‘girly.’ After revisions, they landed on a ‘graffiti’ butterfly logo and a modern sans-serif font that could be used together or separately as needed.  As part of establishing the brand, I designed business cards, water bottles, and apparel for the coaches and their team. Each product required a unique file set-up which tested the robustness of the logo design but was very successful in the end.