Grey Goose Essences | AD Campaign

As the Art Director and Designer, I had the opportunity to lead the visual adaptation of the global campaign of GREY GOOSE®️ Essences for its launch in Puerto Rico, working closely with Venbé Agency.

The first step was to adapt the global product ads for the local audience. My work focused on highlighting the uniqueness of the infused flavors of GREY GOOSE®️ Essences - Strawberry & Lemongrass, Watermelon & Basil, and White Peach & Rosemary. With this aim, I designed a graphic line that managed to balance the bold and playful with the elegant and sophisticated, creating a design that was both recognizable and appealing to the audience in Puerto Rico.

While Venbé conceptualized and coordinated the personalized culinary experience to celebrate Vodka Day, my responsibility was the design of a specially branded product package for Grey Goose. This package contained spinach pasta, vodka sauce, and a bottle of Grey Goose Essences, providing a unique gastronomic experience aligned with the brand's focus. This personalized dinner served as a digital pre-launch, with a send-out to local influencers, kickstarting the campaign in Puerto Rico.

Agency: Venbé

Art Direction / Design / Animation: Natalia C. Núñez Torres

Year: 2021