Aguias Cookie Visual Identity

Aguias Cookie is a homemade cookie brand aiming to provide delectable, handcrafted treats. This case study outlines the strategic process and creative decisions in establishing Aguias Cookie's visual identity.

We needed to design visuals that evoke feelings of warmth, nostalgia, and indulgence associated with homemade cookies.

Explored various concepts, focusing on integrating elements that represent homemade goodness and artisanal craftsmanship.

Selected warm and inviting fonts and a color palette evoking the natural ingredients used in the cookies, while ensuring readability and appeal.

Designed packaging concepts that captured the essence of homemade cookies, employing earthy tones and tactile textures for a handcrafted feel.

Incorporated the logo and brand elements cohesively across packaging to ensure immediate brand recognition.

Developed a photography style that highlighted the cookies' texture, ingredients, and the baking process, emphasizing the brand's artisanal approach.

Created digital assets for social media and online platforms, ensuring consistency with the brand's visual identity.

The visual identity transformation for Aguias Cookie successfully captured the essence of homemade, premium cookies while differentiating the brand in a competitive market.