Vero Beach: Brand Identity Case Study

Vero Beach is a premium supplier of marbles and granite, offering high-quality materials for construction and interior design projects in Florida. This case study outlines the process and rationale behind the development of Vero Beach's brand identity.

We analyzed competitors in the region to identify gaps and opportunities for differentiation.

Researched industry trends in construction and interior design to align the brand with contemporary demands.

Explored various concepts, focusing on integrating elements representing marble, granite, and the essence of Vero Beach.

Selected elegant yet sturdy fonts and a color palette reflecting the vibrancy of Florida's landscapes while maintaining a premium feel.

Designed business cards and stationery embodying the brand's visual identity for a consistent brand experience.

Defined a tone that blends professionalism with a touch of warmth to connect with both architects and homeowners.

The premium visual identity elevated the perception of the brand's quality and reliability.

The rebranding initiative for Vero Beach successfully established a distinctive brand identity rooted in quality, reliability, and local expertise. The comprehensive approach to visual elements, messaging, and rollout strategy contributed to increased brand recognition and strengthened ties within the Florida community.