Cast Jewelry - Inspiration-based Shopping

To boost the discovery experience and accentuate Cast’s capsule collections and collaborations, we set off to build an e-commerce storefront that transcends mere transactions. Throughout our development process, we sparked inspiration-based shopping by strategically incorporating various product touchpoints to captivate site visitors, including capsule collections highlights, hero products, shop the look, curated for you, editorial blog, #allintheshines user-generated content block, and inventory check across physical locations.