Luxury Branding

Newport, a luxury brand offering exquisite watches and jewelry and loans sought to establish itself as a symbol of timeless elegance and sophistication in the luxury accessories market. The brand aimed to resonate with individuals seeking quality craftsmanship, classic designs, and a touch of modernity in their accessories.

Initial Idea was to design a sleek and minimalistic logo featuring a stylized "O" intertwined with a diamond ring, symbolizing the brand's fusion of elegance and jewelry

Established an online presence through a polished website showcasing products, stories of craftsmanship, and lifestyle inspirations.

Designed packaging with a sense of luxury and sophistication, employing sleek boxes with velvet interiors and embossed branding.

Newport's consistent visual identity and messaging strategy resulted in increased brand recognition and recall among its target audience.