Mitigrate Landing Page Case UX/UI Design & Web Development
Mitigrate website has undergone a comprehensive redesign process, encompassing every stage from meticulous research and the delineation of user personas to the collection of valuable feedback and the subsequent reimagining of its entire design.
About company:
Mitigrate is a ClimateTech SaaS startup generating fully automated analyses leading to prioritized preventive measures for reducing climate damages on real estate, starting with flooding, to be extended to other risks
Principal tasks
Objectives:
To create a better introduction of the company and online experience for visitors while also increasing awareness between social media.
Project Includes:
Design Ideation
Design Direction
User Interviews
Final Design
Web Development
Product timeline
User Personas
At Mitigrate, we meticulously crafted the website to cater to three distinct user personas. Primary focus was to enhance user experience and ensure clarity for each demographic, providing a seamless and tailored online environment.
Brainstorming
During brainstorming session, we went beyond design and personas. Our main goal was to ensure universal understanding of our mission and the purpose driving our efforts. Our aim was to craft a landing page that is not only visually appealing but also user-friendly, catering to the diverse needs and preferences of all individuals.
Low fidelity
Typography
Logo re-design
The previous logo featured heavier colors that often overlapped, diminishing readability. Additionally, the logo shape didn't align with the font style.
In contrast, the new logo boasts a minimalistic design. The bold pink hues effortlessly capture attention, while the house with smooth corners evokes feelings of coziness and safety.
High fidelity
Final website development comprised:
UI Designed delivery
Feedback collection
Based on feedback fixes and updates were done
In phase two interactions were added
Website is still in development
Mobile version
Mitigrate website was meticulously crafted to be responsive. Despite data indicating that the majority of users primarily accessed our site from desktop devices, we recognized the significant presence of mobile users. As a result, our design ensures a seamless experience across all devices, catering to both desktop and mobile users alike.
