GFS is placing an internal focus and emphasis on their sales reps to sell GFS-owned brands. They set the bar and challenging all their divisions to hit a 60% monthly sales for owned brands.

Creative Direction with Next Creative Co.

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Go Sixty Challenge

Concept 1

Motivating, exciting, and super interactive, the Go Sixty challenge is here to bring out your competitive side. There’s a special competitive drive that comes from being a part of a team—and we’re going to lean into that. We’ll use rallying headlines, a stand-out color palette, and a strategically placed graphic element to show off our brands, create positive buzz across the company, and amp up the sales team to Go Sixty.

Get 60 Campaign

Concept 2

Upbeat and optimistic with a little bit of sass, the Get 60 Campaign is all about bringing brands to the forefront through shared goals, shared spirit, and shared encouragement. We’ll use energetic headlines, hand-drawn accents, and a bright primary color palette to create a captivating campaign that you can’t help but want to be a part of.