WebDesign for Accounting Company

Thrilled to share the highlights of my recent role as a UI/UX Designer during the redesign of Digital Tomorrow’s website. Here's a breakdown of the key stages that I worked on:

Competitive Audit:

Initiated the project with a comprehensive competitive audit, strategically analyzing the digital landscape to ensure the redesigned website stands out in the financial sector.

User Persona Creation:

Crafted detailed user personas tailored to the unique needs and preferences of Digital Tomorrow's audience, setting the foundation for a personalized and user-centric approach.

Moderated User Journey Research:

Led moderated user journey research sessions to gain valuable firsthand insights into user interactions. This hands-on approach played a pivotal role in refining the redesigned user experience and addressing specific pain points effectively.

Mock-Up Updates:

Based on the research findings, meticulously updated the mock-ups to not only enhance visual appeal but also contribute to an intuitive and seamless user journey. The redesign focused on optimizing user journey experience.

Strategic Input:

Provided strategic input to enhance overall functionality and efficiency, collaborating closely with the team to ensure the redesign aligns seamlessly with Digital Tomorrow's goals

This collaborative effort was dedicated to infusing a fresh and user-centric perspective into the redesign of Digital Tomorrow's website. Excited about the positive impact these UI/UX enhancements will bring to the overall user experience!