Trieart - Blood Donation Center
Trieart - Blood Donation Center
In my country, the blood donation rate is notably lower compared to other countries. I've crafted a branding campaign concept aimed at encouraging the establishment of blood donation centers and making the idea of blood donation more appealing to the wider population.
In the logo's creation, I drew inspiration from blood group compatibility and incorporated colors reminiscent of arterial and venous vessels in scientific representation as our primary color scheme. Also developed a range of branding compositions based on these core colors and the logo design.