Trieart - Blood Donation Center

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Trieart - Blood Donation Center

In my country, the blood donation rate is notably lower compared to other countries. I've crafted a branding campaign concept aimed at encouraging the establishment of blood donation centers and making the idea of blood donation more appealing to the wider population.

In the logo's creation, I drew inspiration from blood group compatibility and incorporated colors reminiscent of arterial and venous vessels in scientific representation as our primary color scheme. Also developed a range of branding compositions based on these core colors and the logo design.

Nesir Muradov
Award-winning Visual/Brand Designer based in Warsaw
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