Game Website: Gunny
Introduction
Gunny aka DDTank is a game of the Casual web game genre combined with MMORPG, in the turn-based coordinate shooting genre. On January 18, 2015, VNG released Gunny Mobi version to play on smart smartphones. To date, Gunny Mobi has more than 5 million downloads.
Main Site Design
Gunny PC is a long time project that keeps launching new promotion to attract users. There are 2 challenges for this task:
Re-design main site after 10 years of launching
Ensure interactive promotion sites follow consistently to Gunny game style but also continuously changing to be relevant with individual event theme.
Besides the iconic radiant yellow of Gunny, a bit of green and blue tone to be more click-ish and representative of youth and happiness of the game. At the same time, layout style is designed to be in manga chibi style with a sleek simple background combining with element dot half-tone to create a focal point from the website and to emphasize cute, energetic chibi character artworks.
Promotion Campaign
Gunny has a series of promotion to be launched based on the event in the year in order to attract users participating and receiving in-game/POSM rewards.
In general, layout and game rules are similar across events. Only theme and artworks are changed to reflect the specific timing of the year.
π Check out full designs & case study here: GUNNY
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