van Zanten Floral Inc.

van Zanten Floral Inc. is a family owned and operated greenhouse located in Vineland, Ontario. ⁣⁣The design goals for this project was to create a symbol that was personal, representative of the industry and versatile enough to speak to the wide range of products they grow. It was requested the concept be kept modern and easy to apply to merchandise such as packaging, labels, clothing, etc. ⁣⁣The result is an icon that incorporates a lowercase, floral-like “v”; symbolizing the dutch family name and business product. The “v” is surrounded by green leaves/hills and a blue sky to speak to both the greenhouse setting and location.⁣