InSpace Homepage Redesign

The project focused on refining the messaging and feature presentation for InSpace, a video conferencing solution aimed at fostering collaboration, particularly in academic settings. The approach involved deciding between targeting a niche educational audience or a broader demographic, with insights suggesting a focus similar to Facebook's initial school-centric approach.

Key messages crafted include describing InSpace as a "collaboration tool that uses video" and a "video conferencing platform with an academic foundation." The application's primary benefits highlighted the desire for connection, the importance of proximity interaction, and visibility of engagement.

Feature-wise, the use of animations to explain benefits, a timeline feature to showcase collaborative developments, and an emphasis on synchronous collaboration were key. InSpace positions itself primarily in the education sector, supporting both in-class and out-of-class scenarios, across various campus facilities, while not being limited to virtual learning.