Film in MO Logo Contest

This project was a logo contest for Film in MO, an organization advocating for a statewide incentive provided to films and series that produce their content in the state of Missouri. This experience was exciting as it was a way for me to combine design with another one of my passions: media. As a fan of movies and television I wanted to see what I could come up for an organization like this using my knowledge and artistic skills.

I always aim to go back to the drawing board with a majority of my design projects. Sketching is a huge piece of my process as a way for me to see what possible designs may look like before I finalize them in the Adobe Creative Cloud programs. It also allows for me to put quick thoughts down in a natural and comfortable way. While I enjoy the process of creating digital work and finalizing these ideas using pen and paper to sketch them out first is a satisfying way to brainstorm.

After sketching and consulting with others who would not be involved in the contest and who could offer non-biased editing suggestions, I went over to Adobe Illustrator to work on the final drafts. A good portion of these final logos came from positive feedback I received regarding the film reel, use of the Missouri state shape, and the use of a film strip. I tried combining those elements in a range of ways to show what options are available and how Film in MO and I could take the branding in certain directions. Showing the logo in black and white, different sizing, and in different color schemes was also important to me. This would give the organization an idea of how each logo could be applied and used on materials with different specifications.