Lessons from the Lab - Don't fear the fold
🚫 Don't bury crucial content behind clicks!
While carousels on home pages may appear helpful, users often won't engage until they scroll. Scrolling is the simplest way to navigate and find the information you need.
✨ Prioritize Clarity:
• Avoid hiding information vital to your business goals.
• Clearly rank your messages.
• Select a primary and secondary message, consistently defining your business needs and how your website fulfills them.
👇 Don't fear the fold!
Did you know:
• 66% of users' attention is below the fold.
• On mobile, 90% of users scroll within 14 seconds.
• Less content above the fold encourages scrolling.
Ensure what's above the fold aligns with your primary business goals. Optimize for a seamless user experience! 💼💡