Medium Baby

Medium Baby is an event planning company that acts as a spotlight for the music scene in Niagara. They host live events and update you on local artists through their custom playlist on Spotify. The goals for this brand were to create a tone that was playful and expressive with a bit of grit. The brand consists of multiple illustrations inspired by the baby theme while also hinting at music. For colour, we combined the traditional baby blue and pink, creating a bright purple palette. Expressive fonts were chosen to add personality.