Honest Meats

Before there was Farmer Grade, there was Honest Meats… This project kicked off with one name, and ended with a totally different one. PIVOT! (RIP Matthew Perry)

We explored several different looks for Honest Meats (what you see here being one of them). But when we finalized the identity, we had to do a super fast name change due to legal conflicts. Luckily, the brand assets were easily adaptable and, HONESTLY, the brand became so much stronger with a more fitting name.