Non-Profit Branding

I was assigned to a group of students in my BA Senior Project class to develop a non-profit brand that relates or pertains to water. The professor wanted us to implement her Sea Change philosophy, which also heavily incorporates water, into a brand that could integrate all principles from her course. Our team developed a brand called “Oasis”, a non-profit that specifically focuses on gender disparity in vulnerable communities as they pertain to water collecting in villages that lack convenient access to water. Each member was tasked with a different part of the brand. In my case, I was assigned the main website (showcased below), where I was tasked with developing a homepage where our brand's artifact, a motion graphics outreach video, would be displayed front and center.