Business Research

Miles & Miles, a distinguished provider of travel services, is committed to delivering exceptional experiences to its customers. In response to the growing demand for luxury car rentals in London, I proposed designing a mobile app for the convenient and seamless rental of home-delivered luxury cars. The primary objective is to enhance the user experience (UX) for customers who wish to access Miles & Miles' premium services on the go.

Problem Statement:

The absence of a dedicated mobile app for luxury car rentals poses a challenge for Miles & Miles customers who seek a convenient and efficient way to access and book their desired vehicles. The current website may not fully meet the expectations of mobile users, potentially impacting conversion rates and customer satisfaction.

Proposed Design

The Miles & Miles app design mockup focuses on delivering a sleek and modern user interface, prioritising user engagement and ease of navigation. With an emphasis on user-friendly features, the design introduces filters for vehicle types and model brands, large and intuitive CTAs, and thoughtful error/helper messages for text input fields.

Key Features:

1. Sleek and Modern Design:

   • The app embraces a contemporary and visually appealing design, creating an immersive and delightful user experience.

   • A clean interface with a consistent colour scheme and modern typography enhances the overall aesthetics.

2. Vehicle Make and Type Filters:

   • Users can filter vehicle options based on their preferences using dedicated filters for vehicle types (4x4, electric, sports, etc.) and model brands (Land Rover, Range Rover, Jaguar, etc.).

   • This feature ensures a tailored browsing experience, allowing users to find vehicles that match their specific requirements.

3. Large CTAs:

   • Prominent and strategically placed Call-to-Action (CTA) buttons guide users seamlessly through the app.

   • Visually striking CTAs to enhance user engagement and facilitate intuitive navigation.

4. Error/Helper Messages on Text Input Fields:

   • Text input fields are equipped with clear and context-sensitive error and helper messages.

   • Users receive immediate feedback, guiding them through the input process and addressing any errors or providing assistance as needed.

Benefits:

• Improved user experience with clearer navigation, allowing users to explore/book a range of luxury vehicles.

• Strategically placed CTAs, encouraging users to take desired actions, such as initiating the rental process, exploring more vehicle details, or applying filters.

• Smart filters to refine search of vehicles based on preferences.

• Real-time error messages for validation and helpful prompts to ensure accurate and efficient data entry.