I am delighted to present a branding initiative undertaken for iits, a distinguished tech seller company situated in the vibrant region of southern Brazil. The overarching objective of this project was to instill a sense of approachability and friendliness into the brand, an imperative in an industry often characterized by technical intricacies.

Strategically navigating the challenge, I introduced a distinctive symbol—a personable character crafted from the intricate interplay of the logo's letters. This symbol not only serves as a memorable visual element but also embodies the ethos of iits, fostering a connection with clients on a more human level.

To counter the conventional color palette prevalent in the tech seller market, I deliberately selected warmer hues. This intentional departure adds a touch of vibrancy and sets iits apart, making it stand out in a crowded landscape. Noteworthy is the retention of the ubiquitous blue, a conscious choice to maintain brand recognition within the industry.

Intricately woven into the fabric of this project is a meticulous balance between aesthetic appeal and market positioning. The resultant visual identity not only reflects the values of iits but also positions the brand as a friendly and accessible player in the dynamic tech marketplace.

Thanks you!