iits - tech seller branding

Hello Dribbblers!

Excited to showcase the branding project I crafted for iits, a tech seller company based in the picturesque south of Brazil. 🌐✨

The primary goal was to infuse a sense of friendliness and approachability into the brand. 🤝🌈 To achieve this, I introduced a distinctive symbol—a smiling character ingeniously composed of the logo letters. 🌟

In a market often dominated by cooler hues, I opted for warmer colors, creating a vibrant and inviting visual identity. 🎨🔥 The strategic use of the ever-present blue ensures the brand remains easily recognizable in the competitive tech sellers' landscape.

#BrandDesign #TechInnovation #VisualIdentity