About the Brand

Based in Boston, Massachusetts, Setasa stands out among traditional marketing agencies with its hands-on approach. By seamlessly integrating their team within client's businesses, Setasa doesn't just offer a service; they become a trusted ally, guiding them forward on their marketing journey. Specializing in leveraging industry expertise and data-driven strategies, Setasa crafts impactful, heart-led en campaigns that generate results.

The Project

Setasa approached us seeking a full rebrand, expressing that their current branding didn't capture their personality and lacked the elegance, sophistication, and boldness they desired. We dove headfirst into reshaping the entire brand, meticulously crafting every aspect from the logo suite to the tone of voice, making sure every detail resonated with their personality.

The Logo

The logo strikes a harmonious balance between timeless elegance and boldness, bursting with vibrant personality. It encapsulates the very essence of Setasa, carefully crafted to awaken curiosity and foster trust. It stands out, distinguishing them clearly from their competitors.

The Brand Mark

The brand mark isn’t just a logo; it’s the essential face of Setasa. It’s the adaptable companion, seamlessly scaling across the digital world. Molded from the logo’s defining “S” and using punctuation as the heart’s tip in tribute to the primary logo, the brand mark is memorable, elegant, and creative. It playfully shapes the “S” into a heart silhouette, nodding to the first half of our tagline, “led by heart.”

The Color Palette

The objective was to craft a color palette that flawlessly merged boldness, sophistication, and the distinct personality of Setasa. The result? A palette that's boldly sophisticated, radiating confidence, warmth, and approachability. Burgundy signifies elegance, paired harmoniously with sage's inviting touch, while blaze adds a dose of confidence. Simultaneously, the lighter tones convey warmth and approachability.

The Typography

When crafting the brand's typography, the key was finding fonts that complemented their color palette. Ivyora Display became the primary font, renowned for its refined look. A sleek sans-serif was chosen as the secondary font, featuring rounded letters and crisp lines for a modern, clean, and bold aesthetic that perfectly complements the primary font. Together, they capture the brand’s essence, radiating elegance and professionalism while maintaining a modern, approachable charm.

The Tone of Voice

• Poised, polished, yet playful

We’re serious about our work, but serious ≠ stuffy. Setasa strikes a balance between high-end professionalism and down-to-earth approachability. After all, we genuinely love what we do!

• Trustworthy

Blending up-to-date industry language and more conversational writing, we show that we know what we’re talking about without coming across as intimidating. Setasa’s brand messaging fosters a sense of reliability, so potential clients can feel safe in the knowledge that we always deliver on our promises.

• Dynamic and innovative

We work with creative professionals and open-minded visionaries across a range of high-earning, service-based industries, helping them redefine the way they approach digital marketing. When our potential clients say, “My target audience is not on Instagram,” our mission is to help show them that they are.

• Empowering

Through our brand messaging, we aim to make each client feel seen, heard, and excited to work with us. Whether they’re launching a major campaign or hoping to expand into a new online space, we present ourselves as the trusted guide and get-it-done force, pushing the client to their ultimate digital potential.

The Tagline

Led by heart, backed by data.

• This tagline emphasizes the perfect one-two punch of their unique offer: a true passion for who their client is and what they do, plus the promise of professionalism and visible results. It’s timeless, trustworthy, and super authentic–just like Setasa.

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