Let Our Products Live in Your World - Powerhouse Brand Imagery
The imagery direction gravitates around the fusion of polished yet homely scenes that showcase aspirational living spaces with high-end appliances, as well as raw workmanship and construction scenes illustrating the feeling of creating these living spaces and how the brand also lives in the construction world. This concept gave rise to the motivational phrase, “Let our products live in your world.” It encapsulates the essence of the brand.
On September 3, 2022, a devastating fire consumed Power House, a beloved electrical appliances and parts outlet in Newcastle.
Fast forward one year, and the brand has emerged from the ashes, fully restored. When John Jones, the brand's founder, approached me to help with the shopfront branding, I seized the opportunity to lead the project towards establishing Power House's new visual identity. This marked the birth of the fresh vision for the Power House brand.
Here is some of the Brand Collateral
View the full project here https://www.behance.net/gallery/184233385/Vision-for-The-Power-House-Brand-
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