Web3 in :60 for Protocol Labs

Web3 in :60 was one of my favorite mini-projects at Protocol Labs.

When leading a team of eight designers, hands-on design for small tasks wasn't at the top of my daily duties list, but it was my responsibility to roll up my sleeves and dive into Figma when, for various reasons, a project wasn't moving forward..

Web3 in :60 video series was one of such projects. It landed on my plate on the first day after vacation, labeled as 'blocked; client is frustrated”. Assigning another designer wasn't an option due to the continuous workload for the entire team. It was an opportunity for me to take a design-meditation break and do hands-on design myself!

One debriefing call, one design concept, one presentation call and… we shipped the project!

Ira Nezhynska
Brand aesthetics that drive product adoption.
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