Prevent Rebranding
Client: Prevent Industrials
Services: Redesign Brand identity
Year: 2023
Design: Sanjin Halilovic
About
Prevent Industrials legacy dates back to 1999. What started as a company that specializes in seat covers, quickly became one of the leading manufacturing exporters of Bosnia and Herzegovina. Today, Prevent’s specialty spans across 6 industries; leather, fabrics, cables, components, shoes, apparel and cut and sew. Working for some of the largest brands in the world, there is a reason Prevent is so highly regarded in the local communities.
Concept
The project centers around the reinterpretation of a dot symbol from the old logo. This dot becomes a central visual motif representing the company's untapped potential and growth. This motif embodies the core values of innovation, strength, and adaptability that the manufacturing industry can offer.
A new typeface is created specifically for the rebranding. Each letter is carefully crafted within a grid, ensuring optimal proportions and aesthetics. This typeface reflects precision and meticulous attention to detail, highlighting Prevent's commitment to excellence in its products and services.
The color palette is chosen to infuse vibrancy and sophistication into Prevent's visual identity. Bold and dynamic colors are used to attract the attention of younger generations and evoke a sense of modernity. The color choices symbolize innovation and the company's forward-thinking approach.
The dot motif is applied across a range of visual communication elements, showcasing its versatility and adaptability. From patterns to business card shapes, web elements, and social media graphics, the dot motif unifies Prevent's brand identity across various platforms.
The rebranding effort aims to challenge common perceptions of the manufacturing industry. By applying the dot motif to various materials like leather, wood, and metal, Prevent showcases its ability to bring innovation and excellence to even the most traditional sectors.
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