Greenbids - Brand Design
Branding is at the heart of every new beginning. Logo, Fonts, Colors come together to make brand missions visible to everyone. It is key to make something unique, and memorable.
About the Start-up
Greenbids is the industry leader in sustainable advertising AI optimization solutions. Serving the entire programmatic value chain – from advertisers and SSPs to publishers – greenbids is committed to transforming the digital advertising landscape. We work globally with the leading advertisers, agencies and programmatic ad tech companies to drive substantial change to the advertising industry. Greenbids is active in more than 100 countries from our headquarters in Paris, France thanks to our deep integration with the main DSPs of the market. We are currently in the process of opening new offices in the UK, US and APAC. Greenbids has been backed by Elaia Partners.
Logo Design
The logo's main objective was to quickly convey Greenbids' mission. To ensure proper comprehension, I chose a wordmark that is accompanied by a simple but effective icon.
The icon represents the letter 'g' using two simple vector shapes: a recipient shape and a gauge shape. Both of those shapes represent how Greenbids is helping brands manage their carbon footprint.
Harmony, balance, and seamless connection are suggested by the use of circular shapes.
Color Palette
Colors are used to reflect the brand's mood and mission. Their true power lies in building connections and associations.
Each color of the brand has its own meaning:
Jet means seriousness/sophistication
Mint - Renewal
Mint Cream/White smoke - softness
Spring Green - Optimism
The color gradient that goes from Mint to Spring Green helps also understand how we can go refresh advertising using Greenbids solution.
Font
The fonts are chosen to make the brand unique, but also readable.
Circular Std is the main font for headings and, as the logo shapes, remind harmony and seamless connection.
Proxima Nova is used for text, because it works well with the Circular Std and is a very simple font easy to read.
Mockups
Mockups are a great way to have a visual representation of the brand, and also test its real world application.
if you are looking for a designer feel free to contact me on Dribbble or ask.soledris@gmail.com.
Thanks,
Quentin