Become - Brand Elements

We built all of our aspirations, values, and goals into our brand — from the logo to the language. Build the brand we want to become, not the one we are today— universal, transparent, personal, inclusive, secure, accessible, and thoughtful.

I worked in close collaboration with Michael Nykamp, who led naming and designed the word mark.

To make our product accessible, we used a colorblind-friendly palette, a widely available typefaces, and friendly language that an 8th grader could understand.