Fitness App
INSHAPE offers the perfect workout and meal experience we’ve all been looking for—combining personalized meal plans and tailored exercise routines, all designed just for you.
Hi there! I'm Jackie, a Graphic and UX/UI Designer with a passion for staying active. Like many, I sometimes struggle with figuring out what to eat and which workouts to do. A lot of my friends and family face the same challenge—they often feel uninspired by their meal choices and struggle to maintain a workout routine that keeps them motivated. That’s why I created INSHAPE, an app designed to make it easier to maintain a healthy lifestyle with just one click.
Project Overview
Challenge: How can we help people stay motivated and maintain a consistent exercise routine?
Project Goals: The aim of this study is to understand the motivations behind why people want to exercise, as well as the factors that influence their ability (or inability) to stay motivated. The goal is to create a mobile app that supports users throughout their fitness journey by providing a comprehensive suite of tools—such as weight loss tracking, personalized meal plans, exercise routines, and access to a virtual coach. Ultimately, the app should be an all-in-one solution, designed to cater to each user's unique fitness needs and help them stay on track with their goals.
Pain Points
Fragmented Experience: Users are frustrated by having to rely on multiple apps to track and manage their fitness activities, meal plans, and progress.
Fear of Injury: Many users lack confidence in their technique, leading to a fear of injury and uncertainty about how much their bodies can handle during workouts.
Nutrition Confusion: Users are demotivated by not knowing what to eat in order to maximize the benefits of their exercise efforts, which leaves them feeling unsure about how to complement their workouts with the right nutrition.
Lack of Beginner-Friendly Support: Despite trying several fitness apps, users felt that those apps didn't offer adequate guidance or clear instructions for beginners, making it difficult to stay engaged and progress confidently.
Market Research
To better understand the user experience, I decided to explore some of the most popular fitness apps currently available. My goal was to identify what worked well and what didn’t. Below are the pros and cons of some of these widely-used apps, based on my findings.
User Research
After conducting market research and interviews, I gained a clearer understanding of the challenges people face on their fitness journeys. I interviewed individuals from various backgrounds and age groups, and based on this research, I identified two key target audiences for my app:
Ages 23-35: Busy professionals who struggle to find time for consistent fitness routines.
Ages 36-45: Fitness-conscious individuals, including both seasoned fitness enthusiasts and beginners who need more structured guidance and support.
User Persona
Based on my research and interviews, I created the following user persona to represent the target audience I am designing for. This persona, Kate, encapsulates the key traits and needs of my ideal user. Throughout the design process, I continuously asked myself if my decisions were meeting Kate’s wants and addressing her specific pain points.
User Flow
I designed a simple and straightforward onboarding process to allow users to quickly create and complete their profiles, enabling them to start using the app immediately.
I kept in mind that people often discover new apps when they have the time to explore, but they open apps when they really need them. With this in mind, I integrated profile creation into the onboarding process so that when users return, everything is set up and they can easily find a walker or service without any extra steps.
Mood Board
Wireframes
Below, the wireframes showcase the key areas most likely to be viewed and interacted with by the user. I wanted to provide users with the flexibility to either build their own workout plan or have one generated for them based on their goals. Additionally, I focused on creating a streamlined Home Screen where users can easily view their daily schedule, making it simple for them to track workouts, meals, and progress all in one place.
Visual Design
After iterating on various UI and UX design options, I made adjustments to the wireframes, resulting in the visual design shown below. My goal was to create a look and feel that not only provides clear direction but also inspires and motivates the user throughout their fitness journey.
User Testing
Before finalizing the prototype, I conducted usability testing by sharing the prototype link with users and asking them to explore the app's features. This allowed me to observe their interactions and identify any pain points or usability issues they encountered, helping me fine-tune the design for a more intuitive user experience.
Prototype
After gathering feedback from users, I made several updates and created a new prototype.
The screens below demonstrate how users can easily view their workouts and meals for the day, with quick access to their workout routine. They have the option to create their own workout, browse programs, or view a personalized workout plan from "My Trainer." From the "My Trainer" page, users can easily switch to a different workout if they want to focus on a specific area of fitness.
Below shows how easily the user can access their food log. They can easily add to their log, browse different meals and meal plans.
Summary
Thank you for taking the time to read through my case study. Throughout this project, I discovered that providing clear instructions and guidance is key to helping users achieve their fitness goals. My research, concept development, and design decisions were centered around ensuring that the app addressed this need effectively.
I believe I succeeded in overcoming this challenge by creating an app that offers a clear focus and a variety of helpful features, including tutorial videos, meal plans, macronutrient tracking, workout suggestions, and more. In essence, it's an all-in-one fitness journey that tells users exactly what to do to stay on track.
If I had more time, I would dive deeper into enhancing some prototype features to make the app feel even more realistic and showcase its full potential. However, I’m confident that the foundation I’ve built will make this app a valuable tool for fitness enthusiasts.
Contact
To see more or any of my other work, here is my portfolio. I will also be posting and updating new projects I used to work on and the ones I'm currently doing on my Dribble page.
If you want to work with me, don't hesitate to contact me on LinkedIn.