Baby Buddy—pregnancy app

Baby Buddy by Best Beginnings — Inclusive pregnancy and parenting mobile app

We designed an engaging and accessible user experience that makes navigating the complexities of pregnancy and parenthood easier — taking into particular consideration often invisible groups such as single mothers, underprivileged parents, and non-traditional parents.

Baby Buddy provides a personalized guide to pregnancy, lets parents record baby growth, vaccinations, developmental milestones, and more — all integrated with UK National Health Service’s system.

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