Kopi Kenangan — Redesign Mobile App

Kopi Kenangan — A popular Indonesian coffee chain, who has launched their mobile app for streamlined and personalized customer experiences. The app facilitates quick and customized orders, digital payments, and loyalty rewards, aligning with the evolving preferences for convenience and efficiency in the coffee industry.

Problem — The redesign project for the Kopi Kenangan application is prompted by numerous negative user reviews, specifically criticizing poor user experience and visual aesthetics. Complaints include navigation difficulties, inefficient ordering processes, and an unappealing design. The urgency to address concerns in the Kopi Kenangan application is crucial for preserving the brand's reputation and competitiveness. A comprehensive redesign is imperative to prioritize enhanced user experience and visually appealing design elements.

Solution — As a UI/UX designer, I see redesigning the Kopi Kenangan mobile application as a fantastic opportunity to elevate the user experience. My goal is to make the app more intuitive, visually pleasing, and efficient. By incorporating user-centered design principles, I aim to streamline the navigation, simplify the ordering process, and create a seamless flow that aligns with user expectations. Through a redesigned UI, I'll focus on visually representing the brand identity while giving the app a modern and fresh look. I believe that improving usability and aesthetics can significantly enhance user engagement, boost customer satisfaction, and contribute to the overall success of Kopi Kenangan in the competitive coffee market.