Jason Broyles

Logo design for a singer, songwriter, and recording artist turning his long-time passion into a career.

The client envisioned a classic design that feels personal, rooted, and nostalgic, reflective of the unique landscape of the Southwest.

I created a pictorial mark consisting of a tree, a star, and a heart referencing the Oklahoma flag. It’s paired with a hand-drawn logotype with a subtle guitar shape in the JB monogram.

Once the main logo was finalized, we developed a comprehensive set of logo variations, as well as social media visuals, business cards, branded graphics, and a brand pattern.