Coffee Packaging and Branding for Driftaway: Cold Brew Box

I had the chance to work with Driftaway Coffee to re-brand their company and create all new coffee packaging for their boxes, bags and coffee tasting kit! The team wanted to have a much more colorful, playful and illustrative look to their brand. Those happen to be 3 of my favorite words, so it's fair to say I had a lot of fun working on this project. Below was their previous logo and packaging design for the Cold Brew Box.