The Opportunity

Jeff Lee is an active Pickleball player and content creator. We felt like the Pickleball branding space was ripe for opportunity, as the current landscape leaned heavily "sporty-masculine" or "retro-classic".

By pulling design inspiration from his own culture and interests, we developed an overall look & feel that is unique, bold, quirky, and reflects his personality.

Design Motifs & Inspiration

INCORPORATING:

• The abstracted elements into the "E's" of Lee from the South Korean flag.

• Bold, rounded type and elements from candy packaging.

• Unique character expressions and symbols.

You can find and follow Jeff Lee Pickleball content on YouTube and Instagram.