RTIC® - Branding and Visual Identity Design

Based in Kentucky, United States, started in 2023. This is for a software platform company called RTIC. It stands for Real-Time Intelligent Collections®. It's a new platform that uses data and machine learning to determine in real-time what next best action to take with a customer, and then deliver that experience.

It creates highly personalized journeys for customers, optimized for time and channel. I wanted to thoroughly develop this brand by thinking creatively and standing out from the crowd. The goal was to swiftly establish our presence in the market through our distinctive design.