Commercial Bank of Dubai
Redesigning CBD’s Corporate & Investment Banking Web Portal
Business objectives.
Redesign the experience for CBD’s corporate customers, improving navigation, providing quick access to relevant information and processing transaction efficiently.
Increase customer engagement and retention by offering features and functionalities that engage corporate customers and encourage them to use the portal regularly.
Enhance security by prioritizing data security and ensure compliance with relevant regulatory requirements.
The Ask
Redesign the UI to adhere with CBD’s branding guidelines and be similar to their corporate mobile banking design system.
Adopt UX best practices,especially reducing stepsand clicks.
The Problem
No existing UI design system for CBD’s corporate web portal.
The current legacy platform’s U6 is outdated and cluttered.
The UX is confusing withmany conflicting CTA’s.
Poor navigation system.
Overall usability of the interface required enhancements.
The Solution
Create a design system to manage design at scale,create visual consistency and a shared design language.
Re-imagine the flows foreach journey, prioritizing user needs , eliminating unused features and functionalities.