Ethos Resources (Client's work)

Ethos Resources is a consulting firm based in Australia that consults primarily with the government on waste management issues. Intensely focused on helping them with resource recovery projects and helping them conceptualize the problem, help with analysis, and prepare contracts. We have a strong ethos of being an expert resource, a safe pair of hands that can guide them through the project delivery process. We value integrity, transparency, and being solution-focused.

The design idea was to integrate several elements into one whole to give the image integrity, professionalism, and warmth.

We chose leaves, a triangle, and a confluence (in the negative space). Leaves - dynamic, organic, movement, reuse/recycle Triangle - ethos, pathos, logos (modes of persuasion) Confluence - A meeting point where all expertise combines

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