LaMarine — Website for Skincare Company
Type of design: Web design
Specifics and business area: Beauty
What is the secret to the effectiveness of natural cosmetics made from ocean ingredients? If 80% of the ocean is still unexplored, then it could contain anything!
For example, the water depths can hide flowers that are still unknown to scientists. Incredibly beautiful, they give beauty to everything that touches them... We invite you to an ocean expedition to the waters of LaMarine.
La Marine is a brand of natural, anti-aging cosmetics with ocean ingredients, founded by two business partners from the Ukrainian city — Odesa. They approached us with the goal of creating a natural cosmetics brand for women aged 35+, which would be sold on international platforms in the United States and Europe.
LaMarine cosmetics made from ocean ingredients is an example of a complex project where we went a long way with the client: from developing a product and brand strategy, identity, packaging, and website to designing communication and
sales channels.
- Brand strategists developed the concept, naming, brand platform, and created brand characters (fantastic ingredients).
- The graphic design team defined the ocean flower metaphor and developed all the elements of the identity and packaging.
- The web design team realized the idea of identity through interactivity and storytelling.
Today in the case study, we will analyze in detail the stage of website creation
