UGallery boasts an exceptional collection of original art, providing universal access to art enthusiasts worldwide. As the art and technology landscapes shift, the UGallery brand consistently evolves, ensuring it upholds a foundation of excellence. This dedication not only fosters lasting relationships with customers, but also drives investment in artist career development.

Refining experience, retaining familiarity

Considering UGallery's target audience and their familiarity with the prior product page, we opted against a total design revamp. Our approach centered on refining the visual typography, introducing nuanced micro-interactions, and adjusting the user flow. The end goal was to empower users to make more informed buying choices.

Accommodating user needs

We revamped the website's filtering system for a more intuitive user experience. By reducing unnecessary granularity, we ensured users could navigate filters effortlessly. The redesigned price slider offers a streamlined interaction, and we've also condensed the color options for clarity and ease. Prioritizing inclusivity, we meticulously crafted an accessible layout that aligns with established compliance standards. Understanding the importance of catering to a diverse user base, special emphasis was placed on accommodating the needs of older users. This ensured that the website is considerate of the varied requirements of all its visitors.

Approachable and elegant

The client's aspiration was to maintain a brand that is straightforward, easily comprehensible, and emphasizes storytelling. Their intent was to forge personal and emotional ties between clients and artists. Keeping the brand attributes at the forefront, we aimed to sculpt an identity that embodies approachability and trustworthiness. The end result came in the form of a distinctive, memorable, and elegant brand presence.

See the full case study here

Designers: Michał Drabik, Anna Trzcińska, Karolina Ignaszak, Anna Dulny-Leszczyńska Developer: Marcin Owczarzak Project Manager: Anna Michałowicz Quality Assurance: Agata Gałka

Let’s shape & build your next digital product together!

Message us at hello@adchitects.co or visit our website.

Did you like our shot?

Press L to show us your support!