Lenotr Park / Visual identity development

Task. Lenotr Park is a landscape workshop named after Louis the Fourteenth's court gardener, André Le Nôtre. The company provides a range of landscape design services in Moscow and the Moscow Region.  In most cases, these are private territories and the owners of these territories are successful people who value privacy and beauty. When developing the visual identity it was necessary to start from the fact that the target audience tends to surround themselves with an elegant, aesthetic setting and to emphasize their status.

Solution. Visual identity system has been developed. The brand concept is a court landscape architect. With the help of this metaphor, we compare the client to a king and compare his house and garden to a king's domain.  All this is supported by the slogan "Gardens worthy of kings". In visual identity, royal symbols were combined with elements from the landscape architecture field and the pattern was created based on simple natural and man-made forms. Thus, with the help of the logo and other elements an atmosphere of grace and elegance has been created.

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