Luxury Fashion E-Commerce Design

Amelie 

Aim: Create a design for a luxury e-commerce fashion brand

Devices: Macbook Pro “14 inch & iphone SE 

Process: 

I started off my design process through brainstorming and planning out what Amelie should have such as important icons/CTA’s, sitemap breakdowns of what typically could be found on ecommerce sites.

My next step was to compile a list of luxury fashion brands to be inspired by to influence my design. I selected several brands: Gucci,YSL, Chanel, Dior, and Elie Saab, I compared and contrasted their differences,  mostly finding similarities in function/navigation and differences in style with the biggest gap being ysl. This leads me to believe that a site builder has been used for all but YSL. 

My top favorite was Elie Saab which I used as my source for inspiration for my own design. 

I moved on to creating paper wireframe sketches and eventually segwayed into creating digital wireframes from lo to hi-fidelity &  mock ups. 

This was a fast project where I focused mainly on the home page and product pages. I will still need to create a prototype and add additional designs  if time permits.

Here’s a link to the designs (prototype view for web) , please feel free to add feedback via my inbox :)

(iPhone SE view)

Looking forward to the feedback!