Family Values

This was a family of logos for a few businesses a client had in the Maritimes that run under one parent brand. The goal was to create the parent brand (lighthouse logo) and then a bunch of supporting marks that all felt the same. His other businesses are a food truck, green house, ocean/wildlife tours and glamping (high class camping).

By alternating the waves in each logo, when put side by side, it gives the impression of moving waves. (or at least that was the goal)...