Project Preview.

Jets Waffle Company is a Miami-based food truck specializing in authentic Liège

waffles. The menu features a curated selection of Liège waffle variations with creative toppings, providing a unique and satisfying experience for locals and visitors alike. Focused on simplicity, quality, and on-the-go convenience, Jets Waffle Company is a sweet destination for waffle enthusiasts in the city.

Three logo variations were designed : the horizontal version and a stacked arrangement, making it modern and effective, especially in smaller spaces.

The Jets Waffle logo showcases a wordmark with two distinct typographies.

"Jets" is presented in a customized bold font, while "Waffle" features a playful typography inspired by the thick Liege waffle.