AMR Elektro - Web Design
Hey guys, I'm super excited to take you through the journey of giving birth to AMR Elektro's identity! Here it is.
Client
AMR Elektro, a game-changer in the small electric vehicle industry.
They sell tricycles and scooters, dominating the streets of Romania and occasionally making waves in Germany.
My mission? Crafting an entire visual identity that began with a logo they instantly fell in love with, that I'm going to talk more about in another post.
Challenge
Ma' man was nott satisfied with just a logo; he wanted a brand identity to set them apart online. He handed me the reins to come up with meaningful and eye catching content across Facebook, Instagram, TikTok, and YouTube. I dove deep into the creative process, from planning and scripting to shooting and editing commercial videos and photos. I was not just creating content; I was sculpting an entire company experience. And get this: I was the sole creator of their online presence.
Process
Here's where the magic really happened. A dedicated website and a standalone e-commerce store were the stars of the show. I used WordPress as I was asked to, to put together a visual configurator that empowered users to personalize their dream EVs. It was a two-month solo mission—juggling scheduled photoshoots, mastering Photoshop compositing, meticulously configuring unique product variants, all while ensuring seamless mobile optimisation. This wasn't just a task; it was a blend of dedication and skill.
Result
In the end, it wasn't just about a logo or a website; it was about designing an immersive visual presence. My challenge was to leave an indelible mark on AMR Elektro's digital landscape. It was my opportunity to be the storyteller behind the wheels of the future. We rolled, and it was one heck of a ride!
