Rocketship Logo: Axis Technologies

The primary lockup has two parts: the logomark (the spiraling rocketship) and the wordmark (“Axis”).

The logomark unifies several elements that are at the core of what Axis represents. The “A” shape takes on the silhouette of a rocketship. Surrounded by a ring, which not only represents the planet Saturn, but also symbolizes rotation. The ring itself is tilted slightly close toward 23.4 degrees, which is the Earth’s rotational axis. While the “A” itself points up and onward symbolizing innovation, the circular frame represents our planet Earth. It’s a constant reminder of both the company’s roots and direction.