Lume Six Branding & Identity

Lume Six is a woman owned business that develops lightweight, supportive, and breathable sports bras. Each bra is made with recycled content and with their membership with 1% for the planet, it’s a purchase you can feel good about.

The founder of Lume Six was looking for a mark that was elegant, but not dainty, appealing to strong and active women. The main application of the logo is on the back of all bra bands as well as packaging, hangtags, and digital media.