The design team at Flickerbox collaborated with the marketing, product, and design teams at BlueJeans to update the visual language and brand identity of their main website. The 2022 rebrand focused on leveraging a consolidated color palette and new product offerings. We introduced a range of new purple tones to complement the primary BlueJeans blue palette already in use, and focused on bold pattern elements and new navigation components to tell the brand story on each page.

New Homepage

The new site Homepage featured a more strategic layout to guide customers to promo banners, product modules, and demos. We re-structured the hero to be shorter while bringing the main site messaging higher up on the page without losing any of the bold visual impact from the focal imagery.

New Site Elements

We designed new content modules and background panels to draw attention to key product details and metrics. Product features were condensed into a more easily scannable, scrolling module, while validation content was placed front and center through a callout panel and awards laid out side-by-side. All content areas were reworked to allow for a more clear and direct user experience.

New Brand Elements

Additional Layouts

In addition to redesigning the Homepage, we also updated the rest of the site look and feel. A new page template system for future product pages was created, as well as top-level comparison cards for the pricing page plans. The introduction of a larger footer that included the main promotional call to action module allowed for more extensibility across the new site layout.